Online and social media rival television as the main source of news in the U.S.
How people consume news has undergone a sea change. More people now get their news from digital sources than they do from either print newspapers or the radio, and digital is starting to make a move on TV as the dominant place people go for news.
Indeed, while TV news still has millions of viewers, the medium may be losing its hold on the next generation of news consumers. In the U.S., about two-thirds of those 18 to 34 years old say they get most of their news online.
The rise in digital news consumption is largely attributable to technology that made new businesses possible, which changed people’s behavior. Technology enabled social media sites, such as Facebook and Twitter, where many people now get their news. The proliferation of connected devices has also enhanced consumers’ ability to choose how, when and where they access news, films, music and books. The shift has far-reaching consequences for media groups as they struggle to adapt to changing habits.
What happened to reading the paper? The chart shows that every age group has largely abandoned the paper, even the oldest surveyed. Digitalization has been catastrophic for papers. It took a half century for annual newspaper print ad revenue to gradually increase from $20 billion in 1950 (adjusted for inflation in 2014 dollars) to $67 billion in 2000, and then it took only 12 years to go from $65.8 billion in ad revenues back to less than $20 billion in 2012, before falling even further in 2013 and 2014.