Sports and TV: A Moneymaking Dream Team
The NFL playoffs are the most profitable postseason sporting events in the country. “March Madness,” the NCAA Men’s Basketball Tournament, is a close second, with a 30-second ad during the championship game costing about $1.5 million. Beyond the postseason, sports programming in 2014-15 generated $8.47 billion in sales for ABC, CBS, NBC and Fox, accounting for 37% of their overall ad revenue for the period. That’s a 35% increase from five years ago, when sports contributed $6.27 billion to the networks’ ad sales.